In 1990, "The Stretch Armstrong and Bobbito Show", an underground radio programme dedicated to Hip Hop, began broadcasting in New York. This was a space of resistance to the progressive commercialisation of Hip Hop on mainstream radio, featuring various artists not linked to any label, rarities from the 1970s, live freestyle battles and scratch sessions. It was on this programme that Stretch and Bobbito "discovered" a series of musicians who would make a name for themselves in the late 1990s, including Eminem, Jay-Z, Big L, Big Pun, Fat Joe and Wu Tang Clan. Directed by Bobbito himself, the film tells the story of the "best radio show in the world", as Nas called it.